WE ARE ANYCARD: REIMAGINING GIFT CARDS TO POWER CONNECTION AND GROWTH
Explore how our forward-thinking solutions transform gift cards into powerful tools that help businesses engage, reward, and foster true connections to drive growth beyond the ordinary.
Our mission
AnyCard empowers businesses of all sizes to build lasting customer connections and accelerate growth through innovative gift card solutions.
Gift cards do more than process payments—they celebrate, motivate, and keep customers coming back. To get real value, you need solutions that are flexible, customizable, and rooted in clear, actionable data. By settling for limited tools from their current providers, businesses miss out on the full impact gift cards can deliver.
AnyCard changes that. With a proven track record in fintech, we deliver reliable, enterprise-caliber solutions trusted by leading merchants and brands. Our API-driven solutions give you the end-to-end tools to optimize your gift card strategy based on your unique goals.
When you work with AnyCard, you get a hands-on partner dedicated to helping you get the most from your gift card investment and driving results you can measure.
Alex Davidkhanian, President, AnyCard
Our story
AnyCard began in 2016 as a gift card processor for small and medium-sized retailers. In 2021, industry veterans Alex Barseghian and Alex Davidkhanian acquired the company with a vision to redefine what’s possible in gift card technology by putting innovation and customer needs at the center of everything we do.
From the start, we’ve focused on building the tools businesses need to power engagement, loyalty, and revenue growth. Our goal isn’t just to keep pace with a fast-changing industry, but to set the standard for what’s next. Our commitment to staying customer-focused keeps us nimble, responsive, and ready to adapt as new opportunities emerge.
Canada has inspired our roots, but our perspective is global. We watch markets, trends, and use cases around the world to continuously raise the bar for what gift card platforms should deliver. Our 20+ person team brings over 100 years of combined industry experience and a shared passion for delivering smart, easy-to-use solutions that help clients grow faster and operate more efficiently.
We believe technology should empower, not limit, your growth. That’s why we’re committed to open, flexible solutions without unnecessary bundling or lock-ins. Our products are built to give you choice, control, and the confidence to scale on your terms.
Our goal is simple: to lead the future of gift card technology by equipping businesses of every size with the platform, marketing tools, data analytics, and support they need to connect with customers, drive growth, and succeed.
Alex Barseghian, CEO, AnyCard
Our products
Our values
Agility drives us
We move fast, adapt quickly, and build around your needs. From onboarding to execution, we make every step simple, scalable, and responsive.
Innovation powers us
Whether it's real-time processing or customizable multi-brand cards, we’re focused on delivering next-generation solutions.
Collaboration defines us
We see clients as partners. That means working closely to tailor every detail, adapt to your goals, and deliver the results that matter most.
Creativity energizes us
We bring energy, creativity, and positivity to everything we do, because the best partnerships are built with passion and purpose.
Results matter
We're committed to performance. We use data to guide decisions, take ownership of challenges, and always deliver on our promises.